House Party Inc. Executive Elected To WOMMA Board Of Directors
Peter Storck, Pioneer of Digital & Social Marketing Research, to Help Steer Key Industry Association Westchester County, NY (PRWEB) November 12, 2012 The Word of Mouth Marketing Association...
View ArticleThe Best Word of Mouth and Social Media Marketing Campaigns Revealed
Winners of the 2012 WOMMY Awards Represent the Cutting Edge of Buzz, WOMM, and Social Marketing LAS VEGAS, NV–(Marketwire – Nov 14, 2012) – The Word of Mouth Marketing Association (WOMMA), the official...
View ArticleCreating Lifts & Lifting Causes
Parties for Good: House Party philanthropy (Autism Speaks/The JED Foundation/Superstorm Sandy) It has been said that, “If you want people to listen, you have to have a platform to speak from, and that...
View ArticleThree Common Surveying Mistakes to Avoid
When we’re measuring the success of a House Party campaign, we rely on hard, verifiable data whenever possible: direct sales results, or digitally tracked social media mentions, for instance. We never...
View ArticleToy and Game Industry Adds Experience-Driven Social to its Marketing Playbook...
Experience-Driven Social Beats Out Other Marketing Channels with Average Brand Lifts of Over 300% New York, NY, Toy Fair – February 13, 2013 – Hasbro, Fisher Price, SONY Playstation, Ubisoft and LEGO...
View ArticleExperience-Driven Social Marketing: Deeper Engagement for Stronger Advocacy...
Most marketers know by now that earned media is the most powerful type of advertising, and they’re spending money to generate it; what many don’t yet realize yet, is that all earned is not created...
View ArticleAll Earned Media is Not Created Equal
While most marketers know by now that earned is the most powerful media, all earned is not created equal. The deeper engagement of earned driven by an in-person brand experience drives stronger...
View ArticleMarketers Make Room. Earned Media Driven by Experience is the Most Powerful...
New Report from House Party, Inc. Reveals that Experience-Driven Social Marketing Drives Deeper Engagement for Stronger Advocacy and Bigger Lifts New York, NY, Social Media Week – February 22, 2013 –...
View ArticleSabra Hummus is the Winning Party Dip For X-Factor Star Mario Lopez and 1,000...
LOS ANGELES, – Nov. 9, 2012 PRNewswire – Mario Lopez helps Sabra Dipping Company kick off a season of Sabra Take a Dip House Parties by hosting one of his own with friends and family. On November...
View ArticleHow Social is “Social TV”?
“Social TV” is certainly having a moment. Sunday’s #Oscars ceremony drove 8.9 million tweets; the #SuperBowl, a few weeks earlier, almost tripled that, with 24.1 million. Meanwhile, Twitter itself made...
View ArticleThe Power of Social Data
In the fast-evolving world of social media marketing, there are many terms found sprinkled liberally throughout most industry whitepapers and thought pieces. “Advocates,” “influencers” and “engagement”...
View ArticleMeet the advocates: new study to be revealed at M2W
What is a brand advocate? According to Webster’s, an advocate is “one who pleads the cause of another; one that defends or maintains a cause or proposal; one that supports or promotes the interests of...
View ArticleGetting love, likes and shares: activating women brand advocates
Why are brand advocates so important? According to Nielsen, it’s because 92% of us trust the recommendations of a friend over all other forms of advertising. New House Party survey details who these...
View ArticleNew Survey Reveals What Women Will Do For Brands They Love
House Party Inc. Study, “Why Women Share: Activating Brand Advocates” Finds: Trial Is the Number One Trigger for Recommendations, the Biggest Driver of Purchase; Discounts a Distant Third; Advertising...
View ArticleHouse Party hits the road: SXSW 2013 in Austin
“Keep Austin weird,” the local saying goes. For every time that you hear it uttered, you’ll see it two – if not three – times emblazoned on t-shirts, bumper stickers, tattoos and signs around town. In...
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